Dolls Still Tops on Toy Lists

 Despite stiff competition from the ever-evolving genre of high-tech toys in this age of the Internet, toy dolls still remain at the top of toy wish lists.

A September toy industry press conference in New York City addressed the current state of the toy industry and introduced the some of the top toys that the toy experts feel American kids will be asking for this holiday season. The press conference preceded a day-long event showcasing the nation’s top toy manufacturers and entertainment companies where exhibitors displayed a wide range of new toys, video games, apps, and entertainment products that will all hit toy stores in time for the Christmas holiday.

Hosted by Jim Silver and Chris Byrne, editors at the Time to Play online magazine, where the stated mission is to “Travel the world looking at the newest toys, video games, and entertainment products, and talk to the manufacturers about the products they’re promoting,” the annual toy industry press conference has long been regarded as the official kick-off to the holiday family entertainment editorial season. At this year’s event, the Time to Play team announced its annual Most Wanted Video Games list naming the video games they predict will be the hottest titles this holiday season with fun and appropriate content for kids of all ages, but the more anticipated part of the conference is always the Holiday Most Wanted list that names the top toys predicted by the editors to top each year’s holiday wish lists.

The industry’s top players in attendance recognize that as thousands of new toys are launched every fall, consumers are faced with a lot of different options in purchasing toys for their children, but the concept of getting the most value for the dollar seems to linger as one of the top considerations for parents and all toy buyers every year. Time to Play editor Chris Byrne acknowledged this fact when he said "We don't measure value solely in dollars spent; value for kids is defined by the levels of play and imaginative engagement over time. And as excited as we are about our lists, we know every child is different, and the best lists are those that reflect an individual child's wishes."

With the release of this year’s Most Wanted list, it appears toy dolls are still some of the most requested, most valued and most purchased toys for young children and despite the stiff competition from the ever-evolving genre of high-tech toys in this age of the Internet, toy dolls remain very popular, as evidenced by taking 6 of the top 18 spots on the list this year. Time to Play editor Jim Silver touched on this fact when he said “"It's a big year for entertainment and character based toys and there are terrific products available at every price point, from classics like My Little Pony and Teenage Mutant Ninja Turtle figures to recent introductions like Monster High Dolls and Doc McStuffins Dolls, gift givers can find today's most popular properties as the perfect stocking stuffer or that big gift under the tree."

The Time to Play Most Wanted list predicted what the editors feel will be the 18 most popular and best-selling toys of Holiday 2012, and this year, the list was presented in order of age appropriateness:

Fisher Price - Thomas & Friends Steamin’ Speed remote control steam train - ages 2 years & up - retail price:$45.

Leapfrog - Leap Pad 2 Explorer game - ages 3 years & up - retail price:$99.99.

Just Play - Doc McStuffin’s Time for Your Check up Doll - ages 3 years & up - retail price:$39.99.

MGA Entertainment – Little Tykes iTikes Canvas – ages 3 years & up – retail price $39.99.

Jakks Pacific – Winx Club Believix Dolls – ages 4 years & up – retail price $12.99.

Leapfrog – Leapster GS – ages 4 years & up – retail price $69.99.

Playmates Toys – Teenage Mutant Ninja Turtles Figures – ages 4 years & up – retail price $12.99.

MGA Entertainment – LaLoopsy Soft Dolls – ages 4 years & up – retail price $14.99.

Hasbro – My Little Pony Princess Wedding Playset – ages 3 years & up – retail price $34.99.

Mattel – Monster High Ghouls Dolls – ages 6 years & up – retail price $24.99 to $ 94.99.

Mega Brands – Skylander Construction set – ages 5 years & up – retail price $29.99.

Lego – Lego Friends – ages 6 years & up – retail price $19.99 to $49.99.

Mattel – WWE Brawlin’ Buddies figures – ages 3 years & up – retail price $29.99.

Mattel – Barbie Photo Fashion Doll – ages 6 years & up – retail price $49.99.

Spin Master – Appfinity AppDrive – ages 7 years & up – retail price $19.99.

Hasbro – Furby Dolls – ages 6 years & up – retail price $59.99.

Spin Master – Air Hogs R/C Heli Replay – ages 12 years & up – retail price $44.99.

Hasbro – Nerf Hail Fire Blaster – ages 8 years & up – retail price $39.99.

Images courtesy of Adam Freidin, pasukaru76, photogirl7.1


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